205.518.6591

BlackWatch Sports Performance
BlackWatch Sports Performance
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    • Home
    • CHEER
      • All-Stars
      • Classes and Pricing
      • Private Lessons
      • Cheer Events
      • Team Programs & Rentals
    • Sports Performance
      • Sports Performance
      • Team Programs & Rentals
      • Track Team
    • More
      • What We Do
      • Meet Our Team
      • Physical Therapy
      • Parties & Events

205.518.6591


  • Home
  • CHEER
    • All-Stars
    • Classes and Pricing
    • Private Lessons
    • Cheer Events
    • Team Programs & Rentals
  • Sports Performance
    • Sports Performance
    • Team Programs & Rentals
    • Track Team
  • More
    • What We Do
    • Meet Our Team
    • Physical Therapy
    • Parties & Events

MEET OUR TEAM

  At BlackWatch, we are proud to have coaches who are invested in the achievements, progress, and safety of each and every client - athletes striving to reach new levels and adults focusing on their fitness. Each of our coaches is certified in CPR, AED, & First Aid and Concussions. At BlackWatch, you can become your best and trust that we’ve got your back. Learn more about our coaches below! 

CHEER COACHES

Javon "Jay" kendrick

Javon "Jay" kendrick

Javon "Jay" kendrick

Director of Cheer

Level 1-6 Tumbling, Coed Stunt

Cheer Prep, Private Lessons


Jay is a cheer alum of both the University of Alabama and Navarro College. He has cheered for Team USA and competed with Cheer Athletics in high school. He is both an experienced tumbler and coed stunter and brings an incredible amount of talent to the BW team.

Fredreka goodgame

Javon "Jay" kendrick

Javon "Jay" kendrick

Level 1-5 Tumbling, Stunting

All-Star Cheer

Private Lessons


Fredreka ("Coach Fred") is a Gardendale High School graduate. She also cheered at UAB. Fred has been coaching for 10 years and works with athletes of all ages. She is also in charge of our All-Star Cheer programs.

Ashley Thomas

Javon "Jay" kendrick

Ashley Thomas

All-Star Cheer


Coach Ashley cheered for 15 years at all levels including rec, school, and competitive levels 1-5. She has coached tumbling classes from Tiny -Level 4 and All-Star levels Tiny-Level 3.

John Pirone

AYDen Anderson

Ashley Thomas

Private Lessons & Custom Team Classes


Coach John is a University of Alabama Cheerleader with an elite background. Originally from Illinois, he's a 2x World Champion, Pan American Champion, and former Junior Team USA member. As a nationally ranked Level 10 gymnast, John brings top-tier experience and passion to BlackWatch, helping athletes excel in cheer and tumbling.

AYDen Anderson

AYDen Anderson

AYDen Anderson

Private Lessons - Tumbling Levels 1-5, Standing Tucks, & School Cheer Prep

Coach Ayden has over 13 years of tumbling and cheer experience and she works with cheer athletes in tumbling levels 1-5. Ayden focuses on school cheer prep, standing back handsprings, and standing tucks. Her goal is to get athletes confident in their skills while wo

Private Lessons - Tumbling Levels 1-5, Standing Tucks, & School Cheer Prep

Coach Ayden has over 13 years of tumbling and cheer experience and she works with cheer athletes in tumbling levels 1-5. Ayden focuses on school cheer prep, standing back handsprings, and standing tucks. Her goal is to get athletes confident in their skills while working on technique. She has been involved in competitive cheer her whole life.

Joey Bucci

AYDen Anderson

AYDen Anderson

Private Lessons - Level 1-6 Tumbling & Coed Stunt 

Coach Joey is a University of Alabama Cheerleader with an impressive background. His coaching efforts have awarded him as head instructor for Camp Jeff for two years, where he would coach high school and college cheer camps over the summer! He however has many accolades as a cheerleader hi

Private Lessons - Level 1-6 Tumbling & Coed Stunt 

Coach Joey is a University of Alabama Cheerleader with an impressive background. His coaching efforts have awarded him as head instructor for Camp Jeff for two years, where he would coach high school and college cheer camps over the summer! He however has many accolades as a cheerleader himself. Joey is a back to back national champion in Tumbling Trampoline and Double-mini for the United States Tumbling and Trampoline Association. At Alabama he received Bama's coed's Most Improved award for the last two years, named elite boy for the 2025 D1A national championship Bama team, and a 2 time world champion for the junior coed national team.

Mallory Bercegeay

Mallory Bercegeay

Mallory Bercegeay

Levels 1 - 3 & Group Stunt (All-Girl)

Coach Mallory is a University of Alabama cheerleader on the All-Girl team. She has gained some impressive accolades and awards on her cheer journey. Mallory is a 4x NHSCC National Champion,4x ICU World Champion, 1x World Champion w/LACF Gold/All-Star, and 4x US National Team Member. She is excited to p

Levels 1 - 3 & Group Stunt (All-Girl)

Coach Mallory is a University of Alabama cheerleader on the All-Girl team. She has gained some impressive accolades and awards on her cheer journey. Mallory is a 4x NHSCC National Champion,4x ICU World Champion, 1x World Champion w/LACF Gold/All-Star, and 4x US National Team Member. She is excited to pour herself into young athletes who are committed to the sport!

Kailey Hendrix

Mallory Bercegeay

Mallory Bercegeay

Private Lessons - Cheernastics, Tumbling Levels 1B-2A

Coach Kailey has over 2.5 years of coaching experience and cheered in high school all 4 years. She really enjoys working with young athletes, watching them accel and pushing them to achieve their skills.

DARIUS JOHNSON

Mallory Bercegeay

DARIUS JOHNSON

Private Lessons


Coach Darius has been coaching cheer and tumbling for 8 years. He cheered collegiately at UAB, has a Master's in Exercise Physiology, and is a Certified Strength & Conditioning Specialist.

Hailey Clark

Brooke Johnson

DARIUS JOHNSON

All-Stars & Levels 1-2


Hailey loves working with young athletes to share her excitement for cheer with them. She comes from Texas cheer having 11 years of experience and earned  awards such as 2X 2nd Place UIL State Championship and 

4X All-American NCA Cheerleader.

BELLA Beckham

Brooke Johnson

Brooke Johnson

Levels 1 - 2

Coach Bella has 10 years of Gymnastics & 4 years of Cheer experience. In the short time she has been cheering she has earned the 2023 UCA Pin It Forward Award, the 2023 UCA Jump Off Champion, the 23/24 All-Star Athlete of the Year and Spain Park's 2025 Jump Off Champion. She enjoys being an athlete and making a positive impact

Levels 1 - 2

Coach Bella has 10 years of Gymnastics & 4 years of Cheer experience. In the short time she has been cheering she has earned the 2023 UCA Pin It Forward Award, the 2023 UCA Jump Off Champion, the 23/24 All-Star Athlete of the Year and Spain Park's 2025 Jump Off Champion. She enjoys being an athlete and making a positive impact on the future of younger athletes. A fun fact about Bella is that she is a former track & field hurdler. She knows track made a big impact on her explosiveness, speed and jumps with Cheer through all the conditioning and sprinting.

Brooke Johnson

Brooke Johnson

Brooke Johnson

Camps & Clinics, Substitute

Coach Brooke has 12 years of cheerleading experience and began gymnastics in pre-K, training at Bama Bounders until age 10. She cheered throughout middle and high school, spent two years as a coed top at Shelton State Community College, and is now in her first year as an all-girl top at UAB. Brooke has been coac

Camps & Clinics, Substitute

Coach Brooke has 12 years of cheerleading experience and began gymnastics in pre-K, training at Bama Bounders until age 10. She cheered throughout middle and high school, spent two years as a coed top at Shelton State Community College, and is now in her first year as an all-girl top at UAB. Brooke has been coaching for two years through UCA and at various stunt and tumbling clinics.

Hadley CARR

HAILEY HOAGLund

HAILEY HOAGLund

All-Girl Stunt Beginner & Advanced/Elite


Hadley is a senior at Briarwood Christian School on the Varsity squad. She was a former gymnast for 5 years and has been cheerleading for the last 6 years.  She has received the 2x All American Cheer Award at UCA is the 2025 UCA Camp Jump Off Winner and has collected the All Around Gymnastic Awards 

All-Girl Stunt Beginner & Advanced/Elite


Hadley is a senior at Briarwood Christian School on the Varsity squad. She was a former gymnast for 5 years and has been cheerleading for the last 6 years.  She has received the 2x All American Cheer Award at UCA is the 2025 UCA Camp Jump Off Winner and has collected the All Around Gymnastic Awards at Meets. She is excited to work with top girls in the All-Girl Stunt classes.

HAILEY HOAGLund

HAILEY HOAGLund

HAILEY HOAGLund

All-Girl Stunt Beginner & Advanced/Elite


Hailey is a sophomore at Briarwood Christian School on the Varsity squad. She was a gymnastics 7 years and competed up to Level 9. She also earned "Level 8 Regional Floor Gymnastics Champion" during her time as a gymnast. Hailey started cheerleading just a year ago and has enjoyed putting her tumbli

All-Girl Stunt Beginner & Advanced/Elite


Hailey is a sophomore at Briarwood Christian School on the Varsity squad. She was a gymnastics 7 years and competed up to Level 9. She also earned "Level 8 Regional Floor Gymnastics Champion" during her time as a gymnast. Hailey started cheerleading just a year ago and has enjoyed putting her tumbling power to good use and excelling at stunting. She has also participated in track & field. For the last year Hailey has coached younger athletes and has made an impact on their future as an athlete.


JAEL Dirks

HAILEY HOAGLund

Julia Blalock (Seasonal)

Cheernastics


Jael is currently a local high school cheerleader with over 9 years of gymnastics experience and has been cheering since 2020. Her gymnastics background influences the tumbling techniques she teaches our younger athletes.

Julia Blalock (Seasonal)

Julia Blalock (Seasonal)

Julia Blalock (Seasonal)

Cheernastics - Level 1 Advance


Julia is on her second year on Spain Park Varsity Cheer and has a  history of both gymnastics and cheer at a high level. She was a gymnasts till Level 6 and 3 years of level 5 competitive cheer. She loves working with young athletes who aspiring to be better and do more to acheve a goal. 

Hailey Welch (Seasonal)

Julia Blalock (Seasonal)

Hailey Welch (Seasonal)

Level 1-3 Tumbling, All-Girl Stunt


Hailey is a University of Alabama student. She has cheered for 14 years and was a 2024 World Champion with the Cheer Athletic Panthers!

Kaiden Stimson

Julia Blalock (Seasonal)

Hailey Welch (Seasonal)

Coed Stunt

Coach Kaiden is a coach in our Coed Stunt class and also offers coed stunt private lessons. He is currently a student-athlete at Shelton State.

Hunter Rigsby

Hunter Rigsby

Hunter Rigsby

Coed Stunt

Coach Hunter is a coach in our Coed Stunt class and also offers coed stunt private lessons. He is currently a student-athlete at Shelton State.

Sports Performance

KD Howard

Marcel Stamps

Marcel Stamps

Head Track & Field Coach
Developmental Training
BlackWatch Training

A Georgia native, KD ran track at Shorter University and has been coaching since 2010. He started the BlackWatch Track program and is dedicated to helping every athlete achieve his or her goals both on and off the playing field.

Marcel Stamps

Marcel Stamps

Marcel Stamps

Sports Performance Training


 A former 04-09 University of Alabama football player with a passion for developing young talent and sports related IQ to help athletes dominate. Coach Stamps uses his expertise in sports performance and skill development to help athletes reach their full potential. Focusing on speed, agility, strength, and posi

Sports Performance Training


 A former 04-09 University of Alabama football player with a passion for developing young talent and sports related IQ to help athletes dominate. Coach Stamps uses his expertise in sports performance and skill development to help athletes reach their full potential. Focusing on speed, agility, strength, and position-specific skills in different sports. Coach Stamps has over 15 years of experience performing at the highest level in multiple sports such as the NFL, Canadian Football, Arena Football, Boxing, Bellator MMA, & IBJFF. Coach Stamps works with many athletes who may have athletic goals to improve on footwork, boxing, hitting, tackling, passing, conditioning, or personalized training for a specific sport. 

 2003 AHSAA Best Defensive Player
04-09 University of Alabama Football
2005 All SEC Academic
2016 Amateur Golden Glove Champion
Former NFL, CFL & AFL player
Blue Belt Jujitsu 

Jonathan Martin

Jonathan Martin

Jonathan Martin

Sports Performance & Track Coach


After 18 years of being an athlete, Johnny has racked up many accolades through his high school career at Hoover and at the University of Alabama as a collegiate track athlete.  He is a  1st Team All-American and 1st Team All-SEC in 2021, 2023, and 2024.  He also was awarded the Unsung Hero Award for the Un

Sports Performance & Track Coach


After 18 years of being an athlete, Johnny has racked up many accolades through his high school career at Hoover and at the University of Alabama as a collegiate track athlete.  He is a  1st Team All-American and 1st Team All-SEC in 2021, 2023, and 2024.  He also was awarded the Unsung Hero Award for the University of Alabama men's track team in 2021. In high school he was a 10x  Track Team State Champion , a 17x Individual Track State Champion, New Balance Nationals Indoor and Outdoor Individual & Relay All-American, 2x State Football Champion, and 3x Junior Olympian. Johnny now enjoys working with young athletes to help them achieve their goals and push them beyond what they are capable.     

Jordon Bray

Jonathan Martin

Jonathan Martin

Track & Field Coach


Jordon joined the BW Track coaching staff in 2024. She has run track since 2012 and will join the University of Alabama Track & Field team in the 2024-2025 academic year. Jordon competes in the 400, 800, 4x400, and DMR. She enjoys sharing her love of track and field with young athletes.

Administrative

randy beckham

randy beckham

randy beckham

Owner & Founder

Randy grew up playing sports and played baseball at Troy University. He has over 20 years of experience in healthcare sales and leadership and business consulting.


In 2016, Randy opened BlackWatch to serve as a multi-sport facility with both performance and skill instruction. In 2019, BW moved locations and shifted its focus to also offer cheer and tumbling instruction.

Nancy Huneidi

randy beckham

randy beckham

Front Desk Support

Nancy joined us in Spring 2023 and helps man the front desk and assists customers during class hours on weekdays. She is a high school student who hopes to pursue a career in the medical field someday!

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