Black Watch Sports Performance, LLC (“Black Watch” or “we” or “us”) understands and appreciates that you may be concerned about your privacy and about the confidentiality and security of information we may gain about you. We recognize the need for appropriate protection and management of personally identifiable information shared with us. This Black Watch Privacy Statement explains how your personal non-medical information will be treated. Black Watch may use and disclose your Protected Health Information (PHI) to carry out treatment, payment or healthcare operations, and for other purposes that are permitted or required by law pursuant to Black Watch’s Medical Information Privacy Statement and Acknowledgement.
What Information Do We Collect?
The types of personal information that we collect from you will depend on the circumstances of collection, but may include information such as next of kin, date of birth, gender, banking and payment information, medical history and other information which will assist us in delivering our products and services to you. By using our facility, products or services, you consent to the collection and use of information by Black Watch.
How We Collect Information
We may collect personal information about you when you deal with us over the telephone, send us correspondence (whether by letter, fax or email), visit our website, connect with us through social media or when you have contact with us in person. As well as collecting information directly from you, there may be occasions when we collect information about you from a third party. For example, we may collect information about you from personal trainers who offer services through Black Watch or from market research companies contracted by us to obtain information so that we may improve and market our products and services.
How We Use Your Personal Information
In general we collect personal information for the following purposes:
(a) To process membership and company applications;
(b) To manage and administer memberships;
(c) To facilitate access to our gyms by members and casual patrons;
(d) To conduct marketing activities and market research;
(e) To train and manage our staff;
(f) To communicate with members, staff and visitors to our website;
(g) To respond to online inquiries;
(h) To communicate information and special offers provided by us or selected third parties.
(i) To operate equipment.
(j) To provide our products and services to you.
(k) For other lawful purposes.
Some of the personal information we collect is essential for us to be able to accurately identify who is using our services. Other types of personal information we collect help us to profile who is using our services and what their interests are.
Disclosure of Personal Information to Third Parties
We may disclose your personal information to our business partners and other third parties, for example, to our contractors to whom we contract out certain services, information technology service providers, data processing companies and direct debit service providers. In these situations, we prohibit the third party contractor from using personal information about you except for the specific purpose for which we supply it. Your personal information will only be disclosed for the purpose for which the information was collected or for other purposes, for example to complete a transaction on your behalf, provide you with a service that you requested or inform you about special promotions and offers which we believe you may be interested in.
We may disclose information if we have a good faith belief that access, use, preservation or disclosure of such information is reasonably necessary to (a) satisfy any applicable law, regulation, legal process or enforceable governmental request, (b) detect, prevent, or otherwise address fraud, security or technical issues, or (c) protect against imminent harm to the rights, property or safety of Black Watch, its customers or the public as required or permitted by law. We reserve the right to change this Privacy Statement at any time and for any reason. If our Privacy Statement changes, we will post the updates to our website so that you are always aware of what information we collect, how we use it, and under what circumstances we disclose it.