Our coaches double as athletic trainers and role models. Each coach has valuable sports experience, and is ready to transform you, or your child, to the highest athletic level possible. BlackWatch is unlike any other fitness training facility in that it has a team of coaches that not only know your goals, but also your name! We take a personal interest in your progress. Your aspirations become our goals.
- Randy Beckham
CEO/FounderA longtime athlete and entrepreneur, Randy Beckham saw a need for a cutting-edge athletic training outlet that provides a holistic approach to wellness and fitness. “Athletics has had a significant impact upon my professional career, as well as my life as a person and a parent,” said Randy, who participated in collegiate athletics at Troy University and has 20 years of leadership experience in the healthcare, sports and wellness marketplaces. Through providing an all-inclusive athletic outlet, Randy said he hopes BlackWatch Sports becomes a positive place to build better people.
- Simeon Castille
Director of Athletic PerformanceHailing from Birmingham, Simeon has had an outstanding football career. After graduating from Briarwood Christian School in Birmingham, Simeon played football for the Alabama Crimson Tide and then signed with the Cincinnati Bengals. He has also been a member of the San Diego Chargers, Florida Tuskers and Minnesota Vikings. Through his hard work and depth of experience, Simeon has become a great addition to the Blackwatch team. His goal is to help athletes tap into their inner strength, and use that to reach their goals. “My focus is working with the Blackwatch athletes and getting the most out of them — setting goals and crushing them," Simeon said.
- Wes McCarter
General ManagerSports and healthy competition fortify our character and impact the way we see the world around us. I remember many times coaches and teammates along the way who encouraged me to give my all every play. I was the guy at practice who was smiling my way through sprints and drills while everyone else grimaced. I found that the more I concentrated on positivity and success the better I became. I learned that when the odds are against you that perseverance is not easy, but rewarding in the end. Accountability to yourself and your team yield the greatest results. These are just a few lessons learned through sports that carry over into daily living and for that I am forever grateful.
- Lissy Hutcheson
Director of Health and WellnessRespect, self-discipline and responsibility are just a few values Lissy Hutcheson has gained from participating in sports. She grew up playing softball, and then became interested in track, gymnastics and tennis. Hailing from Monroe, Louisiana, Hutcheson said through coaching at BlackWatch she aims to encourage others to realize their full potential as athletes and individuals.
- Taylor Kelley
Assistant Director of Athletic PerformanceTaylor Kelley remembers many of his athletic coaches from childhood — and he hopes to have the same positive impact on others that he had from his coaches. Taylor started playing baseball at age four, and has had a love for the game ever since. “Some great coaches have made a huge impact on my life, and I want to do the same for kids today,” said Kelley, who is from Hoover, Alabama.
- Ryan Elm
Assistant Director of Athletic PerformanceRyan Elm credits athletics to his ability to stay focused and out of trouble from an early age. Through hard work and dedication, Ryan said, you can achieve anything. “I love working with kids and getting them to achieve the highest level of success through hard work,” the Montevallo, Alabama native said.
- Jarvis Walker
CoachA Mississippi native, Jarvis attended the University of Southern Mississippi for his undergraduate studies and received a Masters degree in Sports Science from Jackson State University. He moved to Birmingham in September 2017 and started at BlackWatch shortly after. His sports performance training experience ranges from young athletes to NFL Combine athletes. Jarvis enjoys pushing athletes to their full potential, and truly believes in using athletic to build better people.
- Ali Meister
CoachAli Meister’s sporting career began at an early age. Starting with gymnastics, then learning how to swim and run track, Ali credits much of her successes to lessons she’s learned through playing sports. “Doing sports has taught me to work hard and dedicate myself if I want to succeed in life,” said Ali, who hails from Spencer, Ohio. Her early love of sports set the stage for her strong coaching career. Through coaching at BlackWatch Sports, Ali hopes to mold more budding athletes into successful individuals.
- Shelley Roden
Administrative AssistantA mom to 3, and mom to 1 college athlete, Shelley has personally seen the impact that athletics have on individuals. Through her time bringing her daughter to workouts and softball lessons at BlackWatch, Shelley got to know the BlackWatch team and started working with everyone in June 2017.
- Mary Kate Smith
Administrative AssistantSeeing others excel and grow through athletics and fitness programming is Mary Kate Smith’s passion. She began coaching volleyball in college and quickly realized she not only had a talent for coaching, but a love for it as well. “I love helping people set goals for themselves and then creating a plan to achieve that goal,” said Smith, who is from Greenville, South Carolina. “I love to see others push themselves and grow as athletes and individuals.”
- Rick Herring
Board MemberFounder of Worksite Benefit Services, Inc., Rick Herring has seen a strong correlation between athletics and a solid work ethic. He decided to invest in BlackWatch Sports because he believes in its motto — bringing world-class training and instruction to anyone looking to better themselves. “Participating in sports has given me great friendships in life and memories to share,” said Rick, who is a proud Birmingham, Alabama native. “I’m thankful sports taught me to be proud of whom I am and appreciate every day.”
- Justin R. Craft
Justin R. Craft is President of Nowlin & Associates, a leading financial planning firm for over forty years in the Birmingham area. He has a Bachelors of Science degree in Business from UAB, where he attended on an athletic scholarship and also graduated from the Circle of Wealth curriculum, where he earned a mentor designation that enables him to teach and train other financial advisors. Justin is the Vice President of the UAB Athletics Alumni Society; a board member of the Fellowship of Christian Athletes where he serves as President. Justin and his wife, Kim, have lived in the Greystone area for more than seven years where he enjoys golfing and coaching Little League football and baseball.